Ultimately what is digital marketing? Why do we learn marketing? Do you know if it has any scope? so it is best are not? Is digital marketing done for business or can anyone else also do it?
There are many such questions in our minds. But don’t worry You have to know about digital marketing
This knowledge is available to business developers, students, researchers, and other persons who want to understand digital marketing.
So let us then learn about digital marketing, first let us know:
What is digital marketing?
Digital marketing is a wider concept. And it is trendy in our time. It is moving very fast. There are many ways to do marketing, but digital marketing is the best way because the whole world has come online. And digital means internet technology. We all have come online very fast, so we should also bring our business online.
According to Pride and Ferrell:
(Digital marketing is the use of digital media, such as the Internet, mobile devices, and interactive channels, to communicate with customers)
If you want to increase your business’s growth, service growth, and popularity for influencers you must adopt marketing
Digital marketing makes your marketing online by keeping your product service, performance in check and any other person you want to market uses this type of online marketing so that your customers can reach you.
There are many ways to do digital marketing, but let us know which ones are necessary for us and which are used the most. not for one only more methods
Now we will know how many types of digital marketing are there.
How Many Types of Digital Marketing?
- SEO: Search engine optimization
- Social Media Marketing
- Affiliate Marketing
- Email Marketing
- Content Marketing
- Mobile Marketing
- Pay Per Click
Now we will know about everything one by one.
So first let’s talk about what is SEO.
1. SEO (Search engine optimization)
Whenever someone talks about digital marketing, you must have heard that SEO is also mentioned. After all, what is SEO? Why is it important for us? How is it done?
Search engine optimization includes ranking websites into search engine result pages on certain keywords. This is a definition of SEO.
But do you understand what SEO means? I know you might be thinking that SEO is just used to rank the website.
My answer is no, SEO does not end here, if you want to know more about SEO then click here to learn about SEO. (SEARCH ENGINE OPTIMIZATION)
Every business person wants his website to run on top, so he has to work on his SEO. A keyword that is related to its website and helps in running it.
2. Social Media Marketing
Bringing traffic to your website by using social media is called social media marketing. You know that nowadays everyone creates their account on social media. So we also created our business account. We can attract people. We run advertisements so that maximum traffic comes to our business from our social media in marketing.
Social media platforms – Facebook ads, YouTube channels, Instagram, and Google ads.
3. Affiliate Marketing
Affiliate marketing is activities to earning method by commission for product promotion
For example- you know that everyone promotes some product or service and puts its link in their bio, comment section, or on their website. So that you can purchase that product or service when you are buying it In return he gets a commission.
Amazon, Flipkart, GoDaddy, and other companies.
4.Email Marketing
Email marketing is the process of promotion production or service using email sending or targeting emails not for random people who are not interested.
You must have noticed that when we fill out any form or download any app and register our Email ID, all the information related to it comes from our email ID and all this information keeps coming from time to time. That is email marketing. We give our information only when we are interested.
5. Content Marketing
Content marketing is the process of creating and distributing relevant topics to attract an audience.
As you are reading this blog of mine right now, this is content marketing. It can be in video form as well. It can also be in audio form. What I mean to say is that if you get all the information, ideas, and services related to something by watching and reading it then it is called content marketing.
- The blog is written content marketing
- YouTube is video content marketing
- Podcast is audio content marketing
- Infographic is visual content marketing
There are many types of content marketing.
6. Mobile marketing
Mobile marketing is growing very fast as it has become a very strong concept because now every person has a smartphone and it would have been used very well also.
You might have noticed that when we download a free app, we see a lot of advertisements related to it, so this is also a form of mobile marketing.
There are many types of Digital Marketing. If you are thinking of learning marketing then you must learn it because its concept is growing very fast.
You must have noticed that many retail shops around us are closing down. The reason behind this is that the entire market has now started going digital but still many people are unaware of this.
7. Pay Par Click
PPC is a process that causes someone to click on your website after seeing your post. For example:
When you use advertisements to rank your website or a user comes to your ad or clicks on the URL of your website, a record of his visit is kept on your website.
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Why is the importance of digital marketing?
Important for business:-
- Increase sales and profit
- Brand awareness
- Archive targeting customer
- Time-saving
- Fast relation with our customer
Important for students:-
- Developed skills for future career
- Good income generated
- Job preservation
- Business startup
Do you have this question in your mind about who can do marketing? And if you think about what tasks you can do after learning digital marketing?
So don’t worry you just need to be interested in marketing.
What tasks can you perform-
- You can write a blog for any company.
- Promote your business online.
- Facebook ads and Instagram ads run from other parties.
- Affiliate marketing is the best work-from-home.
- SEO executive.
- E-commerce manager.
